On February 25, 2022, the Komatsu Digital Center built by Jerei was unveiled and put into use in Komatsu (China) Product Technology Development Center in Changzhou, Jiangsu Province. Komatsu (China) PS Headquarters Minister Zhang Siguo, Jerei Technology Center President Li Teng and other leaders attended the ribbon-cutting ceremony.

Ribbon Cutting Ceremony

The Komatsu Digital Center, which was put into use this time, is a fifth-generation pavilion that can assist the management of business decision-making and marketing functions, which is based on data, visualization as a medium, and a sense of experience, tapping into the core competitiveness of the display, and using the data feedback to enhance the core competitiveness.

“We are pleased to see that the exhibition hall comprehensively shows Komatsu's achievements in multiple fields, and perfectly presents Komatsu's journey and performance in digitalization over the 65 years since it entered China! I believe it will allow the majority of Komatsu users to truly experience the application of our digitization and high technology!” Mr. Zhang Siguo, Komatsu (China) PS General Manager, praised this.

Group photo

At present, the tide of digitization is surging, and it is becoming a consensus in all sectors of the economy and society to welcome the digital era and activate the potential of data elements. Marketing is a crucial application scenario in the digital transformation of enterprises, and as a showroom at the forefront of marketing, in addition to the sales function, it should also keep up with the times and match with the needs of digital transformation, or else it will become a “pavilion in the air” that is both flashy and insubstantial.

Jerei “digital center” through the realization of multi-source heterogeneous data integration and comprehensive application, data-enabled business decision-making and management of different scenarios, not only to meet the image of the basic functions of the exhibition hall display, but also with the guidance of the scheduling, business management and other functions, for the digital transformation of the enterprise to provide an excellent landing point.

The new generation of digital center realizes the data side fog cloud flow, interaction, visualization and twinning. With the digital center as a carrier, cell phones, exhibition halls, workshops, offices; WeChat, Jitterbug, official website, computers, big screen, OA, ERP and other scenes of data interoperability, sensitive data to stay in the edge, fog, desensitized data on the cloud, precipitating data assets with data-driven business, for enterprises to bring to improve customer acquisition, conversion, customer orders, experience, user loyalty and other business value.

2021 is the 20th year of Jerei and Komatsu China's comprehensive and in-depth cooperation! In the future, both parties will cooperate more closely around the Internet promotion as well as informationization and digitalization!